When you have any query and opt for search engines like Google, Yahoo or Bing, you enter it and you get some web results which are relevant to your query. Normally people refer to the results which are at the top of the search results, but if you know the main reason for being that website at the top is because the proper use of SEO which stands for Search Engine Optimization.
SEO is the powerful web marketing which helps to rank your website on the basis of keywords or key phrases used on your website. Higher is the rank of your website on Search Engine Results Pages (SERP) the higher is the visibility to your website which helps in creating an online brand to your website.
Search Engine Working:
The need for Search Engine working is to make a simple and valuable website, if you don’t know what your website is all about, then even Search Engine won’t understand.
Web Crawling is where the crawler scans the World Wide Web systematically so that it can provide an index to the webpages and save it to the directories.
Whenever a user is having any query, the search engines can fetch the related pages or the exact match of query from the directory easily using the index provided to the pages on the basis of keywords of your website.
The step where the processing takes place after a user enters the query. The query is then matched with the indexed pages in the directory and fetch the relevant pages to query. Finally, the search engine displays those results to the user.
The ranking is the position of your website on the search engines results pages. The higher is the rank of your website, the higher is the traffic you attract to your website.
• Calculating Relevancy:
There could be more than one page which matches or relevant to the query of the user. So search engine calculates the relevancy of the pages stored in the directory on the basis of keyword density, links or the Meta tags.
• Retrieving Results:
To fetch the best matched or relevant pages to the query is known as retrieving the results from the directories.
Search Engine Optimization (SEO) Working:
To know the SEO working process, it is important to be updated as it is changing day-by-day and becoming more difficult too. Following are the basic points for ranking high on the search engines:
• Keyword/Key Phrase Research:
To choose an effective keyword or key phrase for your website is the process to get the traffic to your website. It is important to know what are the users frequently using the keywords on the search engines. Keyword stuffing in your web pages is needed, but it shouldn’t be more than 50 keywords on one page. Keywords stuffed in titles (approximately 50 to 65 words) and descriptors (approximately 240 words) also help in ranking on search engines.
• Competitor Research:
Once you get your proper keyword, just enter that on a search query and know who your major competitors are. For Competitor research to need to know what SEO factors your competitors have used to rank high on search engines. You have to go to your competitor’s website who rank high in your keyword that you choose. The backlinks used by your competitors should be studied well.
• On-Page SEO:
On-Page SEO can be achieved by different kind of techniques such as title tags, link building internally, meta tags, descriptors, etc., which helps your website to rank higher in the search engines.
• Off-Page SEO:
Off-Page SEO is all about linking through social media, blog marketing, forum, etc. which helps your website rank higher on the search engines.
• SEO Audit:
To check your current ranking on search engine results and know how to improve it, is all about SEO audit. It is very necessary to do an audit and list the on-page and off-page activities for the better improvement of the website ranking. SEO audit can be done with the help of different auditing tools online like seoptimer.com, seoprofiler or seomater are some of them.
• Updating Content:
To maintain the ranking, it is very important to be updated with your content. It is necessary you to keep upgrading your content with updated or latest changes or with some new content on your website.
For the ranking of your website, it is important to have the proper n updated knowledge of SEO. It is complicated and needs proper guidance to rank high.