Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2013, Bing Ads has 15.6% market share in the United States. Bing is the only search engine that searches across all devices, creating a user-centric experience that delivers the information people need, where and when they need it. Our goal is to leverage our partnerships with Facebook, Twitter and Yahoo, and to create new experiences for searchers like Bing Smart Search in Windows 8.1. The sophistication of our platform, combined with the strength of our partnerships and the scale and diversity of the Yahoo Bing Network audience, lets us offer an innovative search experience to both customers and advertisers.
Microsoft is committed to making Bing Ads the best it can be. Over the last year, we’ve made hundreds of enhancements in response to user requests. Bing Ads is now available in many markets around the globe, so more advertisers can take advantage of our tools, resources and ad solutions to help grow their business. Plus, advertisers now have more control: Bing Ads lets you target users by mobile device and connect with consumers with our call ad offerings like Call Extensions, Location Extensions, Bing Offers and more.
Best of all, the Yahoo Bing Network audience is both vast and savvy, and makes frequent purchase decisions online. When these valuable searchers are looking for your product or service, you can reach them with Bing Ads.
We’ll continue to evolve based on advertiser and customer needs. Our aim is to always offer the best ad solutions, opportunities and insights so you can reach the best, most engaged, potential customers.
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