Since 2004, Facebook has grown a staggering user base, boasting over 1.23 billion active users at the end of 2013. So unless you’re selling one of the most niche products on the market, there is a very good chance that your target audience has a presence on the site.
Facebook has a number of different advertising solutions to help you effectively engage with your audience, but social marketers sometimes don’t know which of these solutions will work best for their brand. In this piece, we’ll guide you through determining which Facebook advertising solution is ideal for your situation.
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